This video has an interesting idea as to where the brand personality is coming from. In class and from the book, the idea that the brand conjures a personality from its products or services (or even tradition), is prevalent, but the idea that perhaps the individual people in the organization are creating the personality is not addressed. Considering the multiple means of communicating and reaching different people, this is an interesting idea. Will people determine the personality of a companity or brand from its products or commercials, or rather from the interactions with the people that comprise it?
Great post! Where did you find this video?
ReplyDeleteThank you! The video is from a series called Capture your Flag. It's a series of videos on career learning and development. The address of Capture your Flag is http://www.captureyourflag.com/ if you would like to check it out. They have some interesting discussions and ideas.
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