The concept of choice architecture is an alluring one. How are the everyday things around us presented in a manner designed to inhibit certain responses? This idea is expanded upon greatly in Nudge by Richard H. Thaler and Cass R. Sunstein. When dealing with such minute issues, or rather amusing or healthy trends (such as the below attached video), this may not seem like such a big deal. However, given the complexity and applicability with matters on a much more grandiose scale, how far is too far in "nudging" people in one direction?
Simply by making the stairs into an interactive music medium (piano), 66% more people took the stairs vs. the escalator. Though obvious in its allure and appeal, this is a great, simple example of how adding little things can make people change even the smallest decisions or choices.
I loved this concept and video when I first watched it! Keep up the good idea generation!
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