What does any of consumer behavior teach us without meaning? Nothing. Whether it's in the application of these concepts and ideas towards our careers, or just how we apply them to our own consumption patterns, without meaning, it's all useless. This meaning does not necessarily mean that we need a "higher power" at the root of our decisions or some existential endeavor. All meaning needs is some sort of purpose behind it. Without meaning, why care? Without meaning, why would we even look into consumer behavior?
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