The commercial below is a great example of making a product sex-typed. I find it humorous how a handlebar mustache is presented as awkward for most situations, but when it comes down to it, it's a symbol of pure strength, which then turns the awkward into the magnificent. It is great how they try to utilize a mustache that is rarely seen ( or pulled off for that matter) as a symbol of masculinity to associate with beer. Beer always seems to find those things that make a man a.....well, a man I suppose.
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