www.technologyreview.com/blog/arxiv/27798/
We've heard it a hundred times, "Be smart about what you put on your facebook page." This seems like good advice, but marketers don't want you to be smart, they want you to be... you. That way they can market to you in a way that will actually reach you. Psychologists are getting so good at breaking down and analyzing social media profiles that they can determine personality type with no other input. This is just one more example of how marketers are turning to the electronic world. It would appear that we cannot escape being "watched" without eliminating almost all social network or electronic interaction.
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